Case study
STG Badkamers – Inspiring Bathroom Renovations with a Clean Digital Experience
A modern Drupal platform for STG Badkamers that connects customers with bathroom inspiration, renovation guidance, and showroom visits seamlessly and professionally.
Project Summary
STG Badkamers is the consumer-oriented platform of the STG Group, offering full-service support for bathroom renovations.
From initial inspiration to booking a local expert, the site offers a guided experience for anyone planning their dream bathroom.
I translated the brand’s welcoming, clean aesthetic into a performant and intuitive Drupal website.
Developed while employed at Novation
Technologies & Features
- Drupal 9 with a modular component system for flexible page layouts
- Twig & custom theme for pixel-perfect design implementation
- Appointment system integration for showroom visits
- Guided user flows to match users with products, experts, and advice
- Mobile-first design
- Performance optimization: lazy loading, caching, CDN-ready
Highlights
- Clear and inspiring UX for non-technical users
- Paragraphs for content flexibility
- Localized approach with showroom finder
- Strong conversion flow: “Get inspired” → “Request a quote” → “Book an appointment”
- Built for growth and future feature expansions
