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Why determining a website budget in 2026 isn’t simply “pick a number”
Determining a website budget doesn’t have to be a guessing game.
With the right questions, you quickly get a clear picture of what you truly need.
Many entrepreneurs start their search for a new website with one question: “What does it cost?”
But that’s actually the second question.
The real first question is:
What does your website need to do for your business?
The cost comes after that.
Determining a budget is not about picking an amount, but about understanding:
- the role of your website
- the goals you want to achieve
- the content you have
- the features you need
- the current stage of your business
Once that becomes clear, the budget follows naturally.
Start with your goal, not with technology
What should the website deliver for you?
There are three main types of websites:
- Informational
You want to be found, build trust and clearly explain what you do. - Commercial
Generate leads, encourage contact requests, showcase services. - Operational / functional
Publish jobs, manage documents, product filters, multilingual support, integrations,…
The more responsibility your website carries, the more you need to invest in functionality, maintenance and durable technology.
Think in ‘needs’, not in pages
Many businesses make a list of pages to determine a budget.
But that’s too limited.
A website consists of:
- content types
- navigation
- storytelling flow
- backend management
- visual components
- UX
- forms
- automatable parts
A page is only a container.
The real question is:
What does your website need to show, collect or do?
Content determines more than you think
Content is the engine of your website.
Yet it’s the part that gets underestimated the most.
Ask yourself:
- Are your texts ready?
- Do you have good photos?
- Do you need help writing?
- Do you have cases, references or services that need elaboration?
- How well is your current content structured?
Content is often the biggest part of the preparation and it influences complexity.
Functionality: what do you really need?
Things you might want, even if you don’t think of them right away:
- simple or advanced forms
- job system
- news or blog
- internal documentation
- multilingual structure
- dashboards
- SEO structure
- performance optimisation
- integration with tools
Small additions can have a big impact
Not in cost, but in timeline, structure and management.
That’s why a conversation always works better than a checklist.
Technology: what suits you?
There are multiple CMS systems, but for professional and scalable websites, many businesses choose something robust like Drupal.
Why technology isn’t the first question
- Your goal determines your CMS, not the other way around
- A strong foundation brings stability
- You want a platform that grows with your business
- Reliability and security are crucial
In 2026, you benefit the most from a CMS that remains future-proof and doesn’t force you to rebuild everything every two years.
Maintenance and support: include it in your planning
A website doesn’t end when it goes live.
Good support ensures that:
- your website stays secure
- you avoid surprises
- problems get solved quickly
- your content stays up to date
- your platform evolves with your business
Maintenance isn’t a cost it’s insurance that your investment keeps paying off.
So how do you determine a realistic budget?
A good method is this:
- Define the role
What does the website need to do? - Define your content
What content is ready? What’s missing? - Define your functionality
What does the platform need to be able to do - Think about growth
Where do you want to be in 1–3 years? - Plan support
Who will help you afterwards?
Once those five questions are clear, the budget naturally follows during the conversation with your web developer.
conclusion
A new website in 2026 doesn’t have to be a gamble.
With the right questions you’ll quickly get a clear picture of what you need and what a sensible budget looks like.
Torn between cheap and good? Share your case.
I’ll take a quick look at what you need, what’s realistic within your budget and where you’ll get the most value.